The importance of leisure time in the present society has promoted that the consumers change his lifestyle, and the restaurant sector have developed a wide gastronomy offer. In the market, we find many different restaurants and food concepts (fast food, Asian food, Italian food, etc). The globalization facilitates the development of big chains as McDonald, Burger King, or Hard Rock Cafe, that promote a new concept, not all is food, atmosphere, music or light is, in some cases, as important as food. However, there is an aspect that always persists: food must be delicious in all restaurants.
The mix of different types of products, spices, etc enrichment the gastronomy and offer new ways of understand the gastronomy as a social event
In our Mediterranean culture always appreciated the quality of products and the concept of Mediterranean diet. At present, people take care of quality and ecological food, and this situation supposes a recovery of the traditional cooking in many restaurants. Obviously McDonalds and other fast-food concepts always keeping, because there are a people that love that gastronomy, but finally, a good olive oil, bread tender or a cured ham always will be appreciated in the most part of the world.
